Increasingly, publishers are compiling and making publicly available bibliometrics, such as citation counts, related to works published by academic researchers. As these metrics have become more common, they have also shown a corresponding increase in being used in a variety of ways to demonstrate, and to predict, the impact that a given researcher or team of researchers have or could have in their discipline. This presentation explores the major types of bibliometrics that you are likely to encounter as a researcher, how they can be used to demonstrate impact, the potential problems that can arise if they are used inappropriately, and how you can prevent some of those problems from occurring.